I wasn’t surprised to learn in a recent small business marketing survey from Andrew & Pete that over 50% entrepreneurs surveyed had under 50 subscribers. When you consider that 74% of Baby Boomers prefer email as the channel through which to receive communications...
If you’re thinking about outsourcing your email marketing then one of your first thoughts is likely to be ‘how much does an email marketing manager charge?’ This question, of course, comes up time and again, whether you are looking for an accountant, a new kitchen, a...
If you want to grow your email list, using a lead magnet is a sure fire way to get new subscribers. Lead magnets are a great way to demonstrate your expertise by providing exclusive content that gives a solution to a specific problem. However, I want to talk about...
Digital marketing is ever changing. New platforms come (and go) but email seems to be the stalwart. 78% of marketers say that email is important to their overall company success. It’s no wonder with such an incredible ROI – $1 spent on email marketing can...
Email marketing is an essential tool in your business. Finding the right email marketing provider for you will ensure that you gain the most from sending emails. There are many email marketing providers, also called email service providers (ESPs) to choose from and...
