by Sarah | 10 Jun, 2021 | Email marketing
In the Apple iOS 15 update due from September 2021, Apple have announced more privacy-focused updates including two that affect email marketing. Apple are big on privacy right now, which on the whole is great for us and ensuring people continue to have confidence...
by Sarah | 8 Jun, 2021 | Email marketing
The beauty of email lists compared to social media is that you can send some people one message and another set of people another message, known as segmentation. Remember that not everyone on your email list is equal. Even if you only have one product or service,...
by Sarah | 2 Jun, 2021 | Email marketing
“If you always do what you’ve always done, you’ll always get what you’ve always got”. This is a quote attributed to several people including Tony Robbins and Henry Ford. Whoever said it, it’s a good reminder that things aren’t going to change if...
by Sarah | 27 May, 2021 | Email marketing, Social Media
With so many aspects of marketing to consider, it’s no wonder small businesses get confused. Do you use social media OR email marketing, or can they work together? We pretty much expect a business to have a social media presence these days, much like we expect...
by Sarah | 19 May, 2021 | Email marketing
I must get asked every week about whether I prefer Mailerlite or Mailchimp. And here’s my short answer. If you already have a Mailchimp account and you’re just sending out an irregular newsletter to the whole of your list then Mailchimp will work. But then...
