by Sarah | 25 Nov, 2020 | Social Media
Instagram Guides are the latest feature to appear on the app. They offer a great opportunity to create and curate several pieces of content in one place for your followers to read. They’re like mini Pinterest boards. You can use Guides to share your own...
by Sarah | 21 Sep, 2020 | Social Media
One of the first questions business owner often want to know when thinking about outsourcing their social media is ‘how much does a social media manager charge?’ This question, of course, comes up time and again, whether you are looking for an accountant, a new...
by Sarah | 1 Jul, 2020 | Email marketing
I get asked a lot if it’s necessary to have a valid, physical postal address at the bottom of emails sent from your email marketing provider. Short answer. Yes. There’s no getting away from it, unfortunately. It’s the law that every email that goes out has to have a...
by Sarah | 11 Jun, 2020 | Content, Social Media
We’re in an age of accessibility and that goes for social media too. Whilst blind and partially sighted people will have their aids such as magnifiers and screen readers, you can also help them by making a few adjustments or additions to your posts. 1. All...
by Sarah | 14 May, 2020 | Content, Social Media
McFly once sang “It’s all about you, it’s all about you baby”. Well, sadly, when it comes to social media and connecting with clients, it’s NOT all about you. To really engage with people, with potential clients and customers, it must be about them. It’s...