If you’re thinking about outsourcing your email marketing then one of your first thoughts is likely to be ‘how much does an email marketing manager charge?’ This question, of course, comes up time and again, whether you are looking for an accountant, a new kitchen, a...
If you want to grow your email list, using a lead magnet is a sure fire way to get new subscribers. Lead magnets are a great way to demonstrate your expertise by providing exclusive content that gives a solution to a specific problem. However, I want to talk about...
Digital marketing is ever changing. New platforms come (and go) but email seems to be the stalwart. 78% of marketers say that email is important to their overall company success. It’s no wonder with such an incredible ROI – $1 spent on email marketing can...
Email marketing is an essential tool in your business. Finding the right email marketing provider for you will ensure that you gain the most from sending emails. There are many email marketing providers, also called email service providers (ESPs) to choose from and...
Email marketing is so much more than sending an email to your list every now and then when you have something to sell. Part of creating your email marketing strategy will include looking at all the types of email you can send and how they might fit into your overal...