6 common email marketing mistakes made by ecommerce businesses

6 common email marketing mistakes made by ecommerce businesses

Email marketing is a powerful tool that ecommerce businesses use to connect with their customers, promote their products, and increase sales. However, even the best intentions can sometimes lead to mistakes that can harm your email marketing campaigns. In this...
5 tips for effective email list management

5 tips for effective email list management

Email marketing can be a powerful tool for businesses to reach their target audience, but it’s only effective if the right people are receiving the right messages.  Sending irrelevant information to people is going to turn them off your emails. The more people...
How to grow your email list using Twitter

How to grow your email list using Twitter

Building an email list is crucial for any business or individual looking to connect with their audience and increase conversions.  I often talk about moving people off your social media platform and onto email for so many reasons, not least because you own the data. ...
5 reasons your email list isn’t growing

5 reasons your email list isn’t growing

I wasn’t surprised to learn in a recent small business marketing survey from Andrew & Pete that over 50% entrepreneurs surveyed had under 50 subscribers. When you consider that 74% of Baby Boomers prefer email as the channel through which to receive communications...