7 Reasons I’m Not The Right Fit For You

7 Reasons I’m Not The Right Fit For You

I love working with a variety of businesses and I’m passionate about businesses investing properly in email marketing and paid ads. That doesn’t mean that I’m the right fit for every business who wants to use email marketing and Facebook ads, and you may not be the...
6 things to do to get started with email marketing today

6 things to do to get started with email marketing today

Email marketing is a must-have tool in your marketing toolkit.   If you’re new to email marketing, it can be confusing knowing how to get started. I often hear from business owners that they don’t know what to do first, getting blinded by talk of strategy and...
Top 5 reasons why people unsubscribe and what you can do about it

Top 5 reasons why people unsubscribe and what you can do about it

No one likes it when people unsubscribe from their lists (particularly if it’s someone they know!).  It’s a human need to be liked and an unsubscribe seems like someone is saying they don’t like what you’re saying. But wait. Step away from the unsubscribes! Don’t get...
6 reasons why you need to use email marketing

6 reasons why you need to use email marketing

Email marketing is one of the oldest forms of online marketing.  Since the 90s, many other forms of digital marketing have evolved; blogging, social media, chatbots, SMS and Facebook ads to name a few.  This has led to many marketers having the recurring discussion...
6 ways to encourage click throughs from your emails

6 ways to encourage click throughs from your emails

With the Apple mail privacy changes meaning that open rates won’t be as reliable a metric as they are now (although sometimes debateable), you need to start thinking about other metrics by which to measure the success of your emails and subscriber engagement.  Click...