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What is Value Content?

What is Value Content?

  McFly once sang “It’s all about you, it’s all about you baby”. Well, sadly, when it comes to social media and connecting with clients, it’s NOT all about you. To really engage with people, with potential clients and customers, it must be about them. It's about...

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What to say in your emails to customers

What to say in your emails to customers

  We’re in the middle of a global pandemic, businesses are closing, pivoting, some even thriving.   Whatever the state of your business right now, you may be wondering how to communicate with your customers when they have other things on their mind. You may be...

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How to create an email welcome series

How to create an email welcome series

  An email welcome series is a set of emails sent out to people when they subscribe to your list.   The fact that someone has subscribed shows that they are interested in what you do and so it's vital that you make a good impression and nurture them.   A bit like...

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Beginner’s Email Marketing Strategy

Beginner’s Email Marketing Strategy

As with other elements of digital marketing, it’s important to have a email marketing strategy.  Email will always be a valuable marketing channel, not least because you have direct access to and own your audience.  As great as social media is, remember...

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