Blog
Optimising Email Marketing for Black Friday: October Prep for E-commerce Brands
The final stretch of the year, the big Q4, is like the World Cup for online shops! You've got Black Friday, Cyber Monday, and all the festive fun to look forward to. And let's not forget, email is still your go-to striker for smashing those sales goals. But it's not...
Optimising Email Marketing for Black Friday: September Prep for E-commerce Brands
The last quarter of the year, Q4, is the golden quarter for ecommerce brands, with Black Friday, Cyber Monday and the holiday season. In the age of digital marketing, email continues to be a stand out tool to engage audiences and boost sales. However, it’s not as...
6 common email marketing mistakes made by ecommerce businesses
Email marketing is a powerful tool that ecommerce businesses use to connect with their customers, promote their products, and increase sales. However, even the best intentions can sometimes lead to mistakes that can harm your email marketing campaigns. In this...
5 tips for effective email list management
Email marketing can be a powerful tool for businesses to reach their target audience, but it's only effective if the right people are receiving the right messages. Sending irrelevant information to people is going to turn them off your emails. The more people don’t...
How to grow your email list using Twitter
Building an email list is crucial for any business or individual looking to connect with their audience and increase conversions. I often talk about moving people off your social media platform and onto email for so many reasons, not least because you own the data. ...
5 reasons your email list isn’t growing
I wasn’t surprised to learn in a recent small business marketing survey from Andrew & Pete that over 50% entrepreneurs surveyed had under 50 subscribers. When you consider that 74% of Baby Boomers prefer email as the channel through which to receive communications...
