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Mastering the New Gmail and Yahoo Sender Requirements

Mastering the New Gmail and Yahoo Sender Requirements

If you use email marketing you'll want to sit up and take notice of the latest changes from Gmail and Yahoo starting February 2024. These giants have rolled out new sender requirements that could seriously affect your email campaigns.  Whilst these changes affect...

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5 tips for effective email list management

5 tips for effective email list management

Email marketing can be a powerful tool for businesses to reach their target audience, but it's only effective if the right people are receiving the right messages.  Sending irrelevant information to people is going to turn them off your emails. The more people don’t...

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How to grow your email list using Twitter

How to grow your email list using Twitter

Building an email list is crucial for any business or individual looking to connect with their audience and increase conversions.  I often talk about moving people off your social media platform and onto email for so many reasons, not least because you own the data. ...

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