Blog
How to use Instagram Guides
Instagram Guides are the latest feature to appear on the app. They offer a great opportunity to create and curate several pieces of content in one place for your followers to read. They're like mini Pinterest boards. You can use Guides to share your own content or...
How much does a Social Media Manager charge?
One of the first questions business owner often want to know when thinking about outsourcing their social media is ‘how much does a social media manager charge?’ This question, of course, comes up time and again, whether you are looking for an accountant, a new...
Why do you need a postal address on email marketing?
I get asked a lot if it’s necessary to have a valid, physical postal address at the bottom of emails sent from your email marketing provider. Short answer. Yes. There’s no getting away from it, unfortunately. It’s the law that every email that goes out has to have a...
How to make social media posts accessible
We’re in an age of accessibility and that goes for social media too. Whilst blind and partially sighted people will have their aids such as magnifiers and screen readers, you can also help them by making a few adjustments or additions to your posts. 1. All...
What is Value Content?
McFly once sang “It’s all about you, it’s all about you baby”. Well, sadly, when it comes to social media and connecting with clients, it’s NOT all about you. To really engage with people, with potential clients and customers, it must be about them. It's about...
How to go Live on Facebook using Zoom
We know that Facebook loves video and, in particular, live video. It’s a great way to connect with your audience. There are several ways you can do this, including use the native Facebook Live Producer, a third party app such as Streamyard or Ecamm, or by using...
