Blog
Why do you need a postal address on email marketing?
I get asked a lot if it’s necessary to have a valid, physical postal address at the bottom of emails sent from your email marketing provider. Short answer. Yes. There’s no getting away from it, unfortunately. It’s the law that every email that goes out has to have a...
How to make social media posts accessible
We’re in an age of accessibility and that goes for social media too. Whilst blind and partially sighted people will have their aids such as magnifiers and screen readers, you can also help them by making a few adjustments or additions to your posts. 1. All...
What is Value Content?
McFly once sang “It’s all about you, it’s all about you baby”. Well, sadly, when it comes to social media and connecting with clients, it’s NOT all about you. To really engage with people, with potential clients and customers, it must be about them. It's about...
How to go Live on Facebook using Zoom
We know that Facebook loves video and, in particular, live video. It’s a great way to connect with your audience. There are several ways you can do this, including use the native Facebook Live Producer, a third party app such as Streamyard or Ecamm, or by using...
What to say in your emails to customers
We’re in the middle of a global pandemic, businesses are closing, pivoting, some even thriving. Whatever the state of your business right now, you may be wondering how to communicate with your customers when they have other things on their mind. You may be...
How to create an email welcome series
An email welcome series is a set of emails sent out to people when they subscribe to your list. The fact that someone has subscribed shows that they are interested in what you do and so it's vital that you make a good impression and nurture them. A bit like...
