Blog
5 reasons your email list isn’t growing
I wasn’t surprised to learn in a recent small business marketing survey from Andrew & Pete that over 50% entrepreneurs surveyed had under 50 subscribers. When you consider that 74% of Baby Boomers prefer email as the channel through which to receive communications...
How much does an Email Marketing Manager charge?
If you’re thinking about outsourcing your email marketing then one of your first thoughts is likely to be ‘how much does an email marketing manager charge?’ This question, of course, comes up time and again, whether you are looking for an accountant, a new kitchen, a...
How to grow your email list for free using referrals
If you want to grow your email list, using a lead magnet is a sure fire way to get new subscribers. Lead magnets are a great way to demonstrate your expertise by providing exclusive content that gives a solution to a specific problem. However, I want to talk about...
Email marketing trends in 2022
Digital marketing is ever changing. New platforms come (and go) but email seems to be the stalwart. 78% of marketers say that email is important to their overall company success. It’s no wonder with such an incredible ROI - $1 spent on email marketing can return a...
My Top 4 Email Marketing Providers
Email marketing is an essential tool in your business. Finding the right email marketing provider for you will ensure that you gain the most from sending emails. There are many email marketing providers, also called email service providers (ESPs) to choose from and...
The 5 Types of Email You Must Send
Email marketing is so much more than sending an email to your list every now and then when you have something to sell. Part of creating your email marketing strategy will include looking at all the types of email you can send and how they might fit into your overal...