Blog
How to use segmentation to send the right content to your email subscribers
Remember that not everyone on your email list wants to receive the same information. The beauty of email lists compared to social media is that you can send some people one message and another set of people another message, known as segmentation. Why do you need...
What is an Email Marketing Audit?
“If you always do what you've always done, you'll always get what you've always got”. This is a quote attributed to several people including Tony Robbins and Henry Ford. Whoever said it, it’s a good reminder that things aren’t going to change if you keep doing the...
How social media and email marketing work together
With so many aspects of marketing to consider, it’s no wonder small businesses get confused. Do you use social media OR email marketing, or can they work together? We pretty much expect a business to have a social media presence these days, much like we expect...
7 reasons why I prefer Mailerlite to Mailchimp
I must get asked every week about whether I prefer Mailerlite or Mailchimp. And here's my short answer. If you already have a Mailchimp account and you’re just sending out an irregular newsletter to the whole of your list then Mailchimp will work. But then you're...
How to use Instagram Guides
Instagram Guides are the latest feature to appear on the app. They offer a great opportunity to create and curate several pieces of content in one place for your followers to read. They're like mini Pinterest boards. You can use Guides to share your own content or...
How much does a Social Media Manager charge?
One of the first questions business owner often want to know when thinking about outsourcing their social media is ‘how much does a social media manager charge?’ This question, of course, comes up time and again, whether you are looking for an accountant, a new...
