Blog
6 reasons why you need to use email marketing
Email marketing is one of the oldest forms of online marketing. Since the 90s, many other forms of digital marketing have evolved; blogging, social media, chatbots, SMS and Facebook ads to name a few. This has led to many marketers having the recurring discussion...
6 ways to encourage click throughs from your emails
With the Apple mail privacy changes meaning that open rates won’t be as reliable a metric as they are now (although sometimes debateable), you need to start thinking about other metrics by which to measure the success of your emails and subscriber engagement. Click...
5 Ways Coaches Can Use Email Marketing To Grow Their Business
Email marketing is a powerful way to grow your coaching business. Email allows you to easily reach your audience and engage with them. As a coach, you constantly need to learn new ways of engaging your potential and current clients. Email marketing isn't just about...
Should you worry if your emails lands in the Gmail Promotions Tab?
We all want our emails to land in the inbox of our subscribers because that’s where we are most visible. But what if your subscriber uses Gmail, has tabs enabled and your emails land in their Gmail Promotions tab? What is the Gmail Promotions Tab Back in 2013, Google...
How Facebook Ads Work With Email Marketing to Generate Leads
A great way to to find new leads and nurture them until they become customers is by using combining Facebook ads with email marketing. (I say Facebook but this does include Instagram ads too). Once these prospects are on your email list, you can then continue...
What the Apple iOS15 update means for email open rates
In the Apple iOS 15 update due from September 2021, Apple have announced more privacy-focused updates including two that affect email marketing. Apple are big on privacy right now, which on the whole is great for us and ensuring people continue to have confidence...
