Blog
How to create an email welcome series
An email welcome series is a set of emails sent out to people when they subscribe to your list. The fact that someone has subscribed shows that they are interested in what you do and so it's vital that you make a good impression and nurture them. A bit like...
How to use awareness days in your marketing
The growing popularity in National Awareness Days and Months makes an ideal marketing tool for your business, providing inspiration for your content. Originally set up by charities to bring focus to their cause, awareness days can also help you promote your offering...
Beginner’s Email Marketing Strategy
As with other elements of digital marketing, it’s important to have a email marketing strategy. Email will always be a valuable marketing channel, not least because you have direct access to and own your audience. As great as social media is, remember...
10 Email Marketing Tips
Email marketing is an important tool to build and nurture your audience. Remember that social media is just rented ground but you own your email lists. Getting yourself directly into the inbox of your ideal client allows you the perfect opportunity to...
Using email lists and tags
Building your email lists is important. Lists are your owned asset and give you access to your fans and followers. Social media is just rented ground and if a platform goes down then you have lost all access to your followers. For more on growing your...
What is a lead magnet?
If you're looking to build your audience online then you'll need to use a lead magnet. This is where you offer something of value for free in return for people's contact details, usually name and email address. It's called a lead magnet because it attracts people to...
