Blog
7 Reasons I’m Not The Right Fit For You
I love working with a variety of businesses and I’m passionate about businesses investing properly in email marketing and paid ads. That doesn’t mean that I’m the right fit for every business who wants to use email marketing and Facebook ads, and you may not be the...
6 things to do to get started with email marketing today
Email marketing is a must-have tool in your marketing toolkit. If you're new to email marketing, it can be confusing knowing how to get started. I often hear from business owners that they don’t know what to do first, getting blinded by talk of strategy and lead...
Top 5 reasons why people unsubscribe and what you can do about it
No one likes it when people unsubscribe from their lists (particularly if it’s someone they know!). It’s a human need to be liked and an unsubscribe seems like someone is saying they don’t like what you’re saying. But wait. Step away from the unsubscribes! Don’t get...
6 reasons why you need to use email marketing
Email marketing is one of the oldest forms of online marketing. Since the 90s, many other forms of digital marketing have evolved; blogging, social media, chatbots, SMS and Facebook ads to name a few. This has led to many marketers having the recurring discussion...
6 ways to encourage click throughs from your emails
With the Apple mail privacy changes meaning that open rates won’t be as reliable a metric as they are now (although sometimes debateable), you need to start thinking about other metrics by which to measure the success of your emails and subscriber engagement. Click...
5 Ways Coaches Can Use Email Marketing To Grow Their Business
Email marketing is a powerful way to grow your coaching business. Email allows you to easily reach your audience and engage with them. As a coach, you constantly need to learn new ways of engaging your potential and current clients. Email marketing isn't just about...
