Blog
How Facebook Ads Work With Email Marketing to Generate Leads
A great way to to find new leads and nurture them until they become customers is by using combining Facebook ads with email marketing. (I say Facebook but this does include Instagram ads too). Once these prospects are on your email list, you can then continue...
What the Apple iOS15 update means for email open rates
In the Apple iOS 15 update due from September 2021, Apple have announced more privacy-focused updates including two that affect email marketing. Apple are big on privacy right now, which on the whole is great for us and ensuring people continue to have confidence...
How to use segmentation to send the right content to your email subscribers
Remember that not everyone on your email list wants to receive the same information. The beauty of email lists compared to social media is that you can send some people one message and another set of people another message, known as segmentation. Why do you need...
What is an Email Marketing Audit?
“If you always do what you've always done, you'll always get what you've always got”. This is a quote attributed to several people including Tony Robbins and Henry Ford. Whoever said it, it’s a good reminder that things aren’t going to change if you keep doing the...
How social media and email marketing work together
With so many aspects of marketing to consider, it’s no wonder small businesses get confused. Do you use social media OR email marketing, or can they work together? We pretty much expect a business to have a social media presence these days, much like we expect...
7 reasons why I prefer Mailerlite to Mailchimp
I must get asked every week about whether I prefer Mailerlite or Mailchimp. And here's my short answer. If you already have a Mailchimp account and you’re just sending out an irregular newsletter to the whole of your list then Mailchimp will work. But then you're...
