Blog
What is a lead magnet?
If you're looking to build your audience online then you'll need to use a lead magnet. This is where you offer something of value for free in return for people's contact details, usually name and email address. It's called a lead magnet because it attracts people to...
How to promote your lead magnet
Building a list of subscribers is an important part of your business growth activities. Whether you're using email marketing or Facebook Messenger marketing, you will nurture these subscribers, providing them with regular content which hopefully will lead to them...
What is Curated Content?
We all know that content is what makes your social media platforms. Content is king so they say. But coming up with content can be time consuming. Here’s the thing. You don’t have to create organic content week after week. What you can do is use...
What is Inbound Marketing?
Inbound marketing, a phrase coined by Hubspot, is an important part of your marketing strategy if you’re serious about attracting customers. There’s a lot of jargon in social media which can make it appear confusing. And if something is confusing then...
Using a Chabot to Deliver a Lead Magnet
Using a Messenger chatbot is a perfect way to deliver your lead magnet. Most people are delivering lead magnets using email at the moment, which, as you'll see below, isn't always the most productive process. Let's look at what happens when you use email to send out...
What do the Mailchimp changes mean for free accounts?
Mailchimp announced some big changes on 15th May 2019. They are beginning to position themselves as an all-in-one marketing platform, with email just one part of that offering. But what does that mean for people who, up until now, have been using Mailchimp for free...
