The 5 Types of Email You Must Send

The 5 Types of Email You Must Send

Email marketing is so much more than sending an email to your list every now and then when you have something to sell.  Part of creating your email marketing strategy will include looking at all the types of email  you can send and how they might fit into your overal...
7 Reasons I’m Not The Right Fit For You

7 Reasons I’m Not The Right Fit For You

I love working with a variety of businesses and I’m passionate about businesses investing properly in email marketing and paid ads. That doesn’t mean that I’m the right fit for every business who wants to use email marketing and Facebook ads, and you may not be the...
6 reasons why you need to use email marketing

6 reasons why you need to use email marketing

Email marketing is one of the oldest forms of online marketing.  Since the 90s, many other forms of digital marketing have evolved; blogging, social media, chatbots, SMS and Facebook ads to name a few.  This has led to many marketers having the recurring discussion...
6 ways to encourage click throughs from your emails

6 ways to encourage click throughs from your emails

With the Apple mail privacy changes meaning that open rates won’t be as reliable a metric as they are now (although sometimes debateable), you need to start thinking about other metrics by which to measure the success of your emails and subscriber engagement.  Click...

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