Why do you need a postal address on email marketing?

Why do you need a postal address on email marketing?

I get asked a lot if it’s necessary to have a valid, physical postal address at the bottom of emails sent from your email marketing provider. Short answer. Yes. There’s no getting away from it, unfortunately.  It’s the law that every email that goes out has to have a...
What to say in your emails to customers

What to say in your emails to customers

  We’re in the middle of a global pandemic, businesses are closing, pivoting, some even thriving.   Whatever the state of your business right now, you may be wondering how to communicate with your customers when they have other things on their mind. You may be...
How to create an email welcome series

How to create an email welcome series

  An email welcome series is a set of emails sent out to people when they subscribe to your list.   The fact that someone has subscribed shows that they are interested in what you do and so it’s vital that you make a good impression and nurture them.   A...
Beginner’s Email Marketing Strategy

Beginner’s Email Marketing Strategy

As with other elements of digital marketing, it’s important to have a email marketing strategy.  Email will always be a valuable marketing channel, not least because you have direct access to and own your audience.  As great as social media is, remember it’s just a...
10 Email Marketing Tips

10 Email Marketing Tips

Email marketing is an important tool to build and nurture your audience.  Remember that social media is just rented ground but you own your email lists.  Getting yourself directly into the inbox of your ideal client allows you the perfect opportunity to build a...
Using email lists and tags

Using email lists and tags

Building your email lists is important.  Lists are your owned asset and give you access to your fans and followers.  Social media is just rented ground and if a platform goes down then you have lost all access to your followers.  For more on growing your email list,...

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