Email marketing is a powerful tool that ecommerce businesses use to connect with their customers, promote their products, and increase sales. However, even the best intentions can sometimes lead to mistakes that can harm your email marketing campaigns. In this...
Email marketing can be a powerful tool for businesses to reach their target audience, but it’s only effective if the right people are receiving the right messages. Sending irrelevant information to people is going to turn them off your emails. The more people...
Building an email list is crucial for any business or individual looking to connect with their audience and increase conversions. I often talk about moving people off your social media platform and onto email for so many reasons, not least because you own the data. ...
I wasn’t surprised to learn in a recent small business marketing survey from Andrew & Pete that over 50% entrepreneurs surveyed had under 50 subscribers. When you consider that 74% of Baby Boomers prefer email as the channel through which to receive communications...
If you’re thinking about outsourcing your email marketing then one of your first thoughts is likely to be ‘how much does an email marketing manager charge?’ This question, of course, comes up time and again, whether you are looking for an accountant, a new kitchen, a...
If you want to grow your email list, using a lead magnet is a sure fire way to get new subscribers. Lead magnets are a great way to demonstrate your expertise by providing exclusive content that gives a solution to a specific problem. However, I want to talk about...
