by Sarah | 7 Oct, 2021 | Email marketing, Facebook
Email marketing is so much more than sending an email to your list every now and then when you have something to sell. Part of creating your email marketing strategy will include looking at all the types of email you can send and how they might fit into your overal...
by Sarah | 30 Aug, 2021 | Email marketing, Facebook
I love working with a variety of businesses and I’m passionate about businesses investing properly in email marketing and paid ads. That doesn’t mean that I’m the right fit for every business who wants to use email marketing and Facebook ads, and you may not be the...
by Sarah | 15 Aug, 2021 | Email marketing
Email marketing is a must-have tool in your marketing toolkit. If you’re new to email marketing, it can be confusing knowing how to get started. I often hear from business owners that they don’t know what to do first, getting blinded by talk of strategy and...
by Sarah | 5 Aug, 2021 | Content, Email marketing
No one likes it when people unsubscribe from their lists (particularly if it’s someone they know!). It’s a human need to be liked and an unsubscribe seems like someone is saying they don’t like what you’re saying. But wait. Step away from the unsubscribes! Don’t get...
by Sarah | 23 Jul, 2021 | Email marketing
Email marketing is one of the oldest forms of online marketing. Since the 90s, many other forms of digital marketing have evolved; blogging, social media, chatbots, SMS and Facebook ads to name a few. This has led to many marketers having the recurring discussion...
by Sarah | 15 Jul, 2021 | Email marketing
With the Apple mail privacy changes meaning that open rates won’t be as reliable a metric as they are now (although sometimes debateable), you need to start thinking about other metrics by which to measure the success of your emails and subscriber engagement. Click...
