by Sarah Stiffin | 26 Mar, 2020 | Email marketing
An email welcome series is a set of emails sent out to people when they subscribe to your list. The fact that someone has subscribed shows that they are interested in what you do and so it’s vital that you make a good impression and nurture them. A... 
by Sarah Stiffin | 10 Feb, 2020 | Email marketing
As with other elements of digital marketing, it’s important to have a email marketing strategy. Email will always be a valuable marketing channel, not least because you have direct access to and own your audience. As great as social media is, remember it’s just a... 
by Sarah Stiffin | 6 Nov, 2019 | Email marketing
Email marketing is an important tool to build and nurture your audience. Remember that social media is just rented ground but you own your email lists. Getting yourself directly into the inbox of your ideal client allows you the perfect opportunity to build a... 
by Sarah Stiffin | 30 Sep, 2019 | Email marketing
Building your email lists is important. Lists are your owned asset and give you access to your fans and followers. Social media is just rented ground and if a platform goes down then you have lost all access to your followers. For more on growing your email list,... 
by Sarah Stiffin | 18 May, 2019 | Email marketing
Mailchimp announced some big changes on 15th May 2019. They are beginning to position themselves as an all-in-one marketing platform, with email just one part of that offering. But what does that mean for people who, up until now, have been using Mailchimp for free... 
