6 things to do to get started with email marketing today

6 things to do to get started with email marketing today

Email marketing is a must-have tool in your marketing toolkit.   If you’re new to email marketing, it can be confusing knowing how to get started. I often hear from business owners that they don’t know what to do first, getting blinded by talk of strategy and...
Top 5 reasons why people unsubscribe and what you can do about it

Top 5 reasons why people unsubscribe and what you can do about it

No one likes it when people unsubscribe from their lists (particularly if it’s someone they know!).  It’s a human need to be liked and an unsubscribe seems like someone is saying they don’t like what you’re saying. But wait. Step away from the unsubscribes! Don’t get...
6 reasons why you need to use email marketing

6 reasons why you need to use email marketing

Email marketing is one of the oldest forms of online marketing.  Since the 90s, many other forms of digital marketing have evolved; blogging, social media, chatbots, SMS and Facebook ads to name a few.  This has led to many marketers having the recurring discussion...
6 ways to encourage click throughs from your emails

6 ways to encourage click throughs from your emails

With the Apple mail privacy changes meaning that open rates won’t be as reliable a metric as they are now (although sometimes debateable), you need to start thinking about other metrics by which to measure the success of your emails and subscriber engagement.  Click...
5 Ways Coaches Can Use Email Marketing To Grow Their Business

5 Ways Coaches Can Use Email Marketing To Grow Their Business

Email marketing is a powerful way to grow your coaching business.  Email allows you to easily reach your audience and engage with them. As a coach, you constantly need to learn new ways of engaging your potential and current clients.  Email marketing isn’t just...
Should you worry if your emails lands in the Gmail Promotions Tab?

Should you worry if your emails lands in the Gmail Promotions Tab?

We all want our emails to land in the inbox of our subscribers because that’s where we are most visible.  But what if your subscriber uses Gmail, has tabs enabled and your emails land in their Gmail Promotions tab? What is the Gmail Promotions Tab Back in 2013, Google...

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