by Sarah Stiffin | 12 Jun, 2019 | Marketing, Social Media
We all know that content is what makes your social media platforms. Content is king so they say. But coming up with content can be time consuming. Here’s the thing. You don’t have to create organic content week after week. What you can do is use ‘curated content’... 
by Sarah Stiffin | 12 Jun, 2019 | Marketing, Social Media
Inbound marketing, a phrase coined by Hubspot, is an important part of your marketing strategy if you’re serious about attracting customers. There’s a lot of jargon in social media which can make it appear confusing. And if something is confusing then you’re likely to... 
by Sarah Stiffin | 12 May, 2019 | Social Media
Marketing is changing and the way people want to communicate with business is changing. Whilst email is still the number one form of communication that businesses turn to, messaging platforms are fast catching up. Facebook has over 1 billion monthly active users on... 
by Sarah Stiffin | 7 Apr, 2019 | Social Media
A comment I often hear about Twitter is “I don’t know how to use it”. Actually, how to use Twitter for business is really quite simple – use 280 characters per tweet to say what you want to say. However, there are some tools and tips to help you get the most of... 
by Sarah Stiffin | 7 Apr, 2019 | Social Media
If you use social media for business, you have surely heard that video is where it’s at. Using video for marketing has become a priority for businesses over the last couple of years and it will only continue to rise in dominance. As Mark Zuckerberg said in... 
by Sarah Stiffin | 2 Mar, 2016 | Social Media
Video plays an important part in social media strategy as I explained in my recent blog post. With video getting 59% more engagement than other post types and Mark Zuckerberg saying “video is critical for the future”, it’s well worth embracing video. However,... 
