What is Value Content?

What is Value Content?

  McFly once sang “It’s all about you, it’s all about you baby”. Well, sadly, when it comes to social media and connecting with clients, it’s NOT all about you. To really engage with people, with potential clients and customers, it must be about them. It’s...
What is a lead magnet?

What is a lead magnet?

If you’re looking to build your audience online then you’ll need to use a lead magnet.  This is where you offer something of value for free in return for people’s contact details, usually name and email address.  It’s called a lead magnet...
How to promote your lead magnet

How to promote your lead magnet

Building a list of subscribers is an important part of your business growth activities.  Whether you’re using email marketing or Facebook Messenger marketing, you will nurture these subscribers, providing them with regular content which hopefully will lead to...