by Sarah Stiffin | 11 Jun, 2020 | Content, Social Media
We’re in an age of accessibility and that goes for social media too. Whilst blind and partially sighted people will have their aids such as magnifiers and screen readers, you can also help them by making a few adjustments or additions to your posts. 1. All... 
by Sarah Stiffin | 14 May, 2020 | Content, Social Media
McFly once sang “It’s all about you, it’s all about you baby”. Well, sadly, when it comes to social media and connecting with clients, it’s NOT all about you. To really engage with people, with potential clients and customers, it must be about them. It’s... 
by Sarah Stiffin | 18 Apr, 2020 | Facebook, Online tech, Social Media
We know that Facebook loves video and, in particular, live video. It’s a great way to connect with your audience. There are several ways you can do this, including use the native Facebook Live Producer, a third party app such as Streamyard or Ecamm, or by using... 
by Sarah Stiffin | 19 Feb, 2020 | Content, Social Media
The growing popularity in National Awareness Days and Months makes an ideal marketing tool for your business, providing inspiration for your content. Originally set up by charities to bring focus to their cause, awareness days can also help you promote your offering... 
by Sarah Stiffin | 17 Sep, 2019 | Marketing, Social Media
If you’re looking to build your audience online then you’ll need to use a lead magnet. This is where you offer something of value for free in return for people’s contact details, usually name and email address. It’s called a lead magnet... 
by Sarah Stiffin | 17 Sep, 2019 | Marketing, Social Media
Building a list of subscribers is an important part of your business growth activities. Whether you’re using email marketing or Facebook Messenger marketing, you will nurture these subscribers, providing them with regular content which hopefully will lead to... 
