by Sarah Stiffin | 19 Feb, 2020 | Content, Social Media
The growing popularity in National Awareness Days and Months makes an ideal marketing tool for your business, providing inspiration for your content. Originally set up by charities to bring focus to their cause, awareness days can also help you promote your offering... 
by Sarah Stiffin | 17 Sep, 2019 | Marketing, Social Media
If you’re looking to build your audience online then you’ll need to use a lead magnet. This is where you offer something of value for free in return for people’s contact details, usually name and email address. It’s called a lead magnet... 
by Sarah Stiffin | 17 Sep, 2019 | Marketing, Social Media
Building a list of subscribers is an important part of your business growth activities. Whether you’re using email marketing or Facebook Messenger marketing, you will nurture these subscribers, providing them with regular content which hopefully will lead to... 
by Sarah Stiffin | 12 Jun, 2019 | Marketing, Social Media
We all know that content is what makes your social media platforms. Content is king so they say. But coming up with content can be time consuming. Here’s the thing. You don’t have to create organic content week after week. What you can do is use ‘curated content’... 
by Sarah Stiffin | 12 Jun, 2019 | Marketing, Social Media
Inbound marketing, a phrase coined by Hubspot, is an important part of your marketing strategy if you’re serious about attracting customers. There’s a lot of jargon in social media which can make it appear confusing. And if something is confusing then you’re likely to... 
by Sarah Stiffin | 12 May, 2019 | Social Media
Marketing is changing and the way people want to communicate with business is changing. Whilst email is still the number one form of communication that businesses turn to, messaging platforms are fast catching up. Facebook has over 1 billion monthly active users on... 
