How social media and email marketing work together

How social media and email marketing work together

With so many aspects of marketing to consider, it’s no wonder small businesses get confused.  Do you use social media OR email marketing, or can they work together?   We pretty much expect a business to have a social media presence these days, much like we expect...
How to use Instagram Guides

How to use Instagram Guides

Instagram Guides are the latest feature to appear on the app.  They offer a great opportunity to create and curate several pieces of content in one place for your followers to read.  They’re like mini Pinterest boards. You can use Guides to share your own...
How much does a Social Media Manager charge?

How much does a Social Media Manager charge?

One of the first questions business owner often want to know when thinking about outsourcing their social media is ‘how much does a social media manager charge?’ This question, of course, comes up time and again, whether you are looking for an accountant, a new...
How to make social media posts accessible

How to make social media posts accessible

  We’re in an age of accessibility and that goes for social media too.  Whilst blind and partially sighted people will have their aids such as magnifiers and screen readers, you can also help them by making a few adjustments or additions to your posts. 1.  All...
What is Value Content?

What is Value Content?

  McFly once sang “It’s all about you, it’s all about you baby”. Well, sadly, when it comes to social media and connecting with clients, it’s NOT all about you. To really engage with people, with potential clients and customers, it must be about them. It’s...
How to go Live on Facebook using Zoom

How to go Live on Facebook using Zoom

We know that Facebook loves video and, in particular, live video.  It’s a great way to connect with your audience.  There are several ways you can do this, including use the native Facebook Live Producer, a third party app such as Streamyard or Ecamm, or by using...