Building an email list is crucial for any business or individual looking to connect with their audience and increase conversions. I often talk about moving people off your social media platform and onto email for so many reasons, not least because you own the data. ...
With so many aspects of marketing to consider, it’s no wonder small businesses get confused. Do you use social media OR email marketing, or can they work together? We pretty much expect a business to have a social media presence these days, much like we expect...
Instagram Guides are the latest feature to appear on the app. They offer a great opportunity to create and curate several pieces of content in one place for your followers to read. They’re like mini Pinterest boards. You can use Guides to share your own...
One of the first questions business owner often want to know when thinking about outsourcing their social media is ‘how much does a social media manager charge?’ This question, of course, comes up time and again, whether you are looking for an accountant, a new...
We’re in an age of accessibility and that goes for social media too. Whilst blind and partially sighted people will have their aids such as magnifiers and screen readers, you can also help them by making a few adjustments or additions to your posts. 1. All...
McFly once sang “It’s all about you, it’s all about you baby”. Well, sadly, when it comes to social media and connecting with clients, it’s NOT all about you. To really engage with people, with potential clients and customers, it must be about them. It’s...
