Building an email list is crucial for any business or individual looking to connect with their audience and increase conversions. I often talk about moving people off your social media platform and onto email for so many reasons, not least because you own the data. However, social media has a big part to play in helping you build your list.
One effective way to build an email list is by using Twitter.
With over 300 million users, Twitter can be an extremely effective platform for growing your email list. Let’s take a closer look at how you can use Twitter to grow your email list and get more subscribers.
1. Optimize your profile
Make sure your profile is complete and up-to-date, with a clear bio that explains what you do and a link to your newsletter sign up form. Use relevant keywords in your bio to make it easier for people to find you.
2. Make Sure You Have an Opt-in Offer on Your Profile Page
Your profile page should include a link to the opt-in offer you are promoting. This should be prominently displayed and easy to find so that potential subscribers can easily sign up.
If you’re using a link tree, directing people to a page with many links to your content, ensure the newsletter sign up link is towards the top.
3. Pin a tweet
When you pin a tweet to the top of your profile, this tweet gets seen first by people visiting your page.
Make sure you have a compelling image and headline to encourage people to click through and sign up to your list.
4. Share valuable content
Post content that your followers will find interesting and useful. Your tweets are the perfect opportunity to position yourself as the expert in your field. This will help you attract more followers and encourage people to sign up for your email list so that they can learn even more.
5. Engage with your followers
Remember that social media is a two-way conversation, so make sure to engage with your followers. Don’t just post and run.
Respond to their tweets, ask questions, and start conversations. Building relationships with your followers will help to foster trust and encourage them to sign up for your email list.
6. Use Hashtags Strategically
Hashtags are one of the best ways to get more eyes on your content and expand your reach on Twitter.
When used correctly, hashtags can help you target specific audiences and increase engagement with potential subscribers. When creating hashtags for your opt-in offers, make sure they are relevant and compelling enough for people to click through and sign up for your list.
7. Promote Your Opt-In Offers Regularly
It’s important to promote your opt-in offers regularly if you want to grow your email list with Twitter followers. If people don’t know about your lead magnet then how can they sign up to your list?
Posting new tweets several times a day with links back to the opt-in offer helps keep it top of mind and encourages people who haven’t yet signed up for the offer to do so. The life of a tweet is about 18 minutes, the fastest of any social media platform. Timelines move fast so you need to make sure your are consistently showing up in your audience’s timeline.
Using Twitter effectively can help you quickly expand your reach, gain more followers, and grow your email list exponentially in no time!
Just remember that building an email list takes time and dedication, but if done properly it will be worth it in the end—so don’t give up! If you follow these tips, you will be well on your way towards growing an engaged audience of subscribers who are interested in what you have to say.
Building an email list takes time and effort but by being patient and consistent you will see results.
Need some help with your email marketing? Book a free discovery call and let’s chat about how I can support you.