Mastering the New Gmail and Yahoo Sender Requirements

Mastering the New Gmail and Yahoo Sender Requirements

If you use email marketing you’ll want to sit up and take notice of the latest changes from Gmail and Yahoo starting February 2024. These giants have rolled out new sender requirements that could seriously affect your email campaigns.  Whilst these changes...
Should you worry if your emails lands in the Gmail Promotions Tab?

Should you worry if your emails lands in the Gmail Promotions Tab?

We all want our emails to land in the inbox of our subscribers because that’s where we are most visible.  But what if your subscriber uses Gmail, has tabs enabled and your emails land in their Gmail Promotions tab? What is the Gmail Promotions Tab Back in 2013, Google...