If you’re looking to build your audience online then you’ll need to use a lead magnet. This is where you offer something of value for free in return for people’s contact details, usually name and email address. It’s called a lead magnet...
Building a list of subscribers is an important part of your business growth activities. Whether you’re using email marketing or Facebook Messenger marketing, you will nurture these subscribers, providing them with regular content which hopefully will lead to...
Using a Messenger chatbot is a perfect way to deliver your lead magnet. Most people are delivering lead magnets using email at the moment, which, as you’ll see below, isn’t always the most productive process. Let’s look at what happens when you use...
