Email marketing is a must-have tool in your marketing toolkit. If you’re new to email marketing, it can be confusing knowing how to get started. I often hear from business owners that they don’t know what to do first, getting blinded by talk of strategy and...
Remember that not everyone on your email list wants to receive the same information. The beauty of email lists compared to social media is that you can send some people one message and another set of people another message, known as segmentation. Why do you need...
