by Sarah Stiffin | Jun 26, 2021 | Email marketing
We all want our emails to land in the inbox of our subscribers because that’s where we are most visible. But what if your subscriber uses Gmail, has tabs enabled and your emails land in their Gmail Promotions tab? What is the Gmail Promotions Tab Back in 2013, Google...
by Sarah Stiffin | Jun 21, 2021 | Email marketing, Facebook
A great way to to find new leads and nurture them until they become customers is by using combining Facebook ads with email marketing. (I say Facebook but this does include Instagram ads too). Once these prospects are on your email list, you can then continue...
by Sarah Stiffin | Jun 10, 2021 | Email marketing
In the Apple iOS 15 update due from September 2021, Apple have announced more privacy-focused updates including two that affect email marketing. Apple are big on privacy right now, which on the whole is great for us and ensuring people continue to have confidence...
by Sarah Stiffin | Jun 8, 2021 | Email marketing
Remember that not everyone on your email list wants to receive the same information. The beauty of email lists compared to social media is that you can send some people one message and another set of people another message, known as segmentation. Why do you need...
by Sarah Stiffin | Jun 2, 2021 | Email marketing
“If you always do what you’ve always done, you’ll always get what you’ve always got”. This is a quote attributed to several people including Tony Robbins and Henry Ford. Whoever said it, it’s a good reminder that things aren’t going to change if...
