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What the Apple iOS15 update means for email open rates

What the Apple iOS15 update means for email open rates

In the Apple iOS 15 update due from September 2021, Apple have announced more privacy-focused updates including two that affect email marketing.   Apple are big on privacy right now, which on the whole is great for us and ensuring people continue to have confidence...
What is an Email Marketing Audit?

What is an Email Marketing Audit?

“If you always do what you’ve always done, you’ll always get what you’ve always got”.  This is a quote attributed to several people including Tony Robbins and Henry Ford.  Whoever said it, it’s a good reminder that things aren’t going to change if...

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