by Sarah Stiffin | Jul 15, 2021 | Email marketing
With the Apple mail privacy changes meaning that open rates won’t be as reliable a metric as they are now (although sometimes debateable), you need to start thinking about other metrics by which to measure the success of your emails and subscriber engagement. Click...
by Sarah Stiffin | Jul 6, 2021 | Content, Email marketing
Email marketing is a powerful way to grow your coaching business. Email allows you to easily reach your audience and engage with them. As a coach, you constantly need to learn new ways of engaging your potential and current clients. Email marketing isn’t just...
by Sarah Stiffin | Jun 26, 2021 | Email marketing
We all want our emails to land in the inbox of our subscribers because that’s where we are most visible. But what if your subscriber uses Gmail, has tabs enabled and your emails land in their Gmail Promotions tab? What is the Gmail Promotions Tab Back in 2013, Google...
by Sarah Stiffin | Jun 21, 2021 | Email marketing, Facebook
A great way to to find new leads and nurture them until they become customers is by using combining Facebook ads with email marketing. (I say Facebook but this does include Instagram ads too). Once these prospects are on your email list, you can then continue...
by Sarah Stiffin | Jun 10, 2021 | Email marketing
In the Apple iOS 15 update due from September 2021, Apple have announced more privacy-focused updates including two that affect email marketing. Apple are big on privacy right now, which on the whole is great for us and ensuring people continue to have confidence...
