Jan 16, 2023 | Email marketing, Marketing, Social Media
Building an email list is crucial for any business or individual looking to connect with their audience and increase conversions. I often talk about moving people off your social media platform and onto email for so many reasons, not least because you own the data. ...
Nov 3, 2022 | Email marketing, Marketing
I wasn’t surprised to learn in a recent small business marketing survey from Andrew & Pete that over 50% entrepreneurs surveyed had under 50 subscribers. When you consider that 74% of Baby Boomers prefer email as the channel through which to receive communications...
Sep 17, 2019 | Marketing, Social Media
If you’re looking to build your audience online then you’ll need to use a lead magnet. This is where you offer something of value for free in return for people’s contact details, usually name and email address. It’s called a lead magnet...
Sep 17, 2019 | Marketing, Social Media
Building a list of subscribers is an important part of your business growth activities. Whether you’re using email marketing or Facebook Messenger marketing, you will nurture these subscribers, providing them with regular content which hopefully will lead to...
Jun 12, 2019 | Marketing, Social Media
We all know that content is what makes your social media platforms. Content is king so they say. But coming up with content can be time consuming. Here’s the thing. You don’t have to create organic content week after week. What you can do is use ‘curated content’...
Jun 12, 2019 | Marketing, Social Media
Inbound marketing, a phrase coined by Hubspot, is an important part of your marketing strategy if you’re serious about attracting customers. There’s a lot of jargon in social media which can make it appear confusing. And if something is confusing then you’re likely to...
