Mastering the New Gmail and Yahoo Sender Requirements

Mastering the New Gmail and Yahoo Sender Requirements

If you use email marketing you’ll want to sit up and take notice of the latest changes from Gmail and Yahoo starting February 2024. These giants have rolled out new sender requirements that could seriously affect your email campaigns.  Whilst these changes...
6 common email marketing mistakes made by ecommerce businesses

6 common email marketing mistakes made by ecommerce businesses

Email marketing is a powerful tool that ecommerce businesses use to connect with their customers, promote their products, and increase sales. However, even the best intentions can sometimes lead to mistakes that can harm your email marketing campaigns. In this...
5 tips for effective email list management

5 tips for effective email list management

Email marketing can be a powerful tool for businesses to reach their target audience, but it’s only effective if the right people are receiving the right messages.  Sending irrelevant information to people is going to turn them off your emails. The more people...