9 Surefire Ways to Annoy Your Email Subscribers
When it comes to building a loyal email audience, there are a few things that are sure to irritate your subscribers. Even if subscribers have been supporters, one annoying email can turn them off very quickly. Think of these tips as a "what not to do" list. We've all...
Optimising Email Marketing for Black Friday: November Prep for E-commerce Brands
November has arrived, bringing the final push towards Black Friday. It's time to fine tune your email marketing strategies and ensure everything is in place for the busiest shopping event of the year This month you are making last minute adjustments and then...
Beat the Summer Slump: 5 Creative Email Ideas for Your Business
Summer’s here, and while it might seem like everyone is off on holiday, spending time with their kids, or just off their phones and soaking up the sun, it's actually a fantastic time to connect with your customers. You might be wondering what to send out to your...
Why sending more emails is a good idea
I’ve seen the look on people’s faces when I suggest sending more emails. Horror, alarm, shock! In this article, I’m diving into a topic that often sparks a bit of debate: sending more marketing emails. Yep, you heard it right. While some people might cringe at the...
How long should an email be?
Have you ever opened a marketing email, only to find an endless scroll awaiting you? Or, on the flip side, received something so brief it left you wondering what was the point of it? In this digital age, when attention is everything, email length is more crucial than...
Mastering the New Gmail and Yahoo Sender Requirements
If you use email marketing you'll want to sit up and take notice of the latest changes from Gmail and Yahoo starting February 2024. These giants have rolled out new sender requirements that could seriously affect your email campaigns. Whilst these changes affect...
Optimising Email Marketing for Black Friday: October Prep for E-commerce Brands
The final stretch of the year, the big Q4, is like the World Cup for online shops! You've got Black Friday, Cyber Monday, and all the festive fun to look forward to. And let's not forget, email is still your go-to striker for smashing those sales goals. But it's not...
Optimising Email Marketing for Black Friday: September Prep for E-commerce Brands
The last quarter of the year, Q4, is the golden quarter for ecommerce brands, with Black Friday, Cyber Monday and the holiday season. In the age of digital marketing, email continues to be a stand out tool to engage audiences and boost sales. However, it’s not as...
6 common email marketing mistakes made by ecommerce businesses
Email marketing is a powerful tool that ecommerce businesses use to connect with their customers, promote their products, and increase sales. However, even the best intentions can sometimes lead to mistakes that can harm your email marketing campaigns. In this...
5 tips for effective email list management
Email marketing can be a powerful tool for businesses to reach their target audience, but it's only effective if the right people are receiving the right messages. Sending irrelevant information to people is going to turn them off your emails. The more people don’t...