by Sarah Stiffin | Jan 16, 2023 | Email marketing, Marketing, Social Media
Building an email list is crucial for any business or individual looking to connect with their audience and increase conversions. I often talk about moving people off your social media platform and onto email for so many reasons, not least because you own the data. ...
by Sarah Stiffin | May 27, 2021 | Email marketing, Social Media
With so many aspects of marketing to consider, it’s no wonder small businesses get confused. Do you use social media OR email marketing, or can they work together? We pretty much expect a business to have a social media presence these days, much like we expect...
by Sarah Stiffin | Sep 21, 2020 | Social Media
One of the first questions business owner often want to know when thinking about outsourcing their social media is ‘how much does a social media manager charge?’ This question, of course, comes up time and again, whether you are looking for an accountant, a new...
by Sarah Stiffin | Jun 11, 2020 | Content, Social Media
We’re in an age of accessibility and that goes for social media too. Whilst blind and partially sighted people will have their aids such as magnifiers and screen readers, you can also help them by making a few adjustments or additions to your posts. 1. All...
by Sarah Stiffin | May 14, 2020 | Content, Social Media
McFly once sang “It’s all about you, it’s all about you baby”. Well, sadly, when it comes to social media and connecting with clients, it’s NOT all about you. To really engage with people, with potential clients and customers, it must be about them. It’s...
by Sarah Stiffin | Apr 18, 2020 | Facebook, Online tech, Social Media
We know that Facebook loves video and, in particular, live video. It’s a great way to connect with your audience. There are several ways you can do this, including use the native Facebook Live Producer, a third party app such as Streamyard or Ecamm, or by using...
