How to grow your email list using Twitter
Building an email list is crucial for any business or individual looking to connect with their audience and increase conversions. I often talk about moving people off your social media platform and onto email for so many reasons, not least because you own the data. ...
5 reasons your email list isn’t growing
I wasn’t surprised to learn in a recent small business marketing survey from Andrew & Pete that over 50% entrepreneurs surveyed had under 50 subscribers. When you consider that 74% of Baby Boomers prefer email as the channel through which to receive communications...
How much does an Email Marketing Manager charge?
If you’re thinking about outsourcing your email marketing then one of your first thoughts is likely to be ‘how much does an email marketing manager charge?’ This question, of course, comes up time and again, whether you are looking for an accountant, a new kitchen, a...
How to grow your email list for free using referrals
If you want to grow your email list, using a lead magnet is a sure fire way to get new subscribers. Lead magnets are a great way to demonstrate your expertise by providing exclusive content that gives a solution to a specific problem. However, I want to talk about...
Email marketing trends in 2022
Digital marketing is ever changing. New platforms come (and go) but email seems to be the stalwart. 78% of marketers say that email is important to their overall company success. It’s no wonder with such an incredible ROI - $1 spent on email marketing can return a...
My Top 4 Email Marketing Providers
Email marketing is an essential tool in your business. Finding the right email marketing provider for you will ensure that you gain the most from sending emails. There are many email marketing providers, also called email service providers (ESPs) to choose from and...
The 5 Types of Email You Must Send
Email marketing is so much more than sending an email to your list every now and then when you have something to sell. Part of creating your email marketing strategy will include looking at all the types of email you can send and how they might fit into your overal...
7 Reasons I’m Not The Right Fit For You
I love working with a variety of businesses and I’m passionate about businesses investing properly in email marketing and paid ads. That doesn’t mean that I’m the right fit for every business who wants to use email marketing and Facebook ads, and you may not be the...
6 things to do to get started with email marketing today
Email marketing is a must-have tool in your marketing toolkit. If you're new to email marketing, it can be confusing knowing how to get started. I often hear from business owners that they don’t know what to do first, getting blinded by talk of strategy and lead...
Top 5 reasons why people unsubscribe and what you can do about it
No one likes it when people unsubscribe from their lists (particularly if it’s someone they know!). It’s a human need to be liked and an unsubscribe seems like someone is saying they don’t like what you’re saying. But wait. Step away from the unsubscribes! Don’t get...